THE DEPARTMENT MARKET RESEARCH
You can learn a lot about a brand if you speak to the people who use it. You can learn even more if you speak to these people while they are using it in the course of their daily lives. This is the basis upon which we developed
THE DEPARTMENT RESEARCH.
THE DEPARTMENT research takes place in day-to-day contemporary life. The result is an holistic and nuanced view of consumer satisfactions, frustrations and product limitations.
THE DEPARTMENT examines human experience to discover the underlying meanings behind consumer behavior; to understand feelings and intentions in order to deduce logical implications for strategic marketing decisions.