You can tell a lot about a person by looking at their friends. The same is true for a brand. Public activation through PARTNERSHIP allows the consumer to see a brand among its friends and allies; thus deepening, strengthening, and personalizing the brand experience.

PARTNERSHIP is a corporate support program that introduces brands to an extensive network of leading cultural events and institutions. With PARTNERSHIP, a brand can earn very credible depth of character through public association with some of the most admired and influential movements, minds, events, and venues in Canada.

As a cultural marketing consultancy, it is THE DEPARTMENT'S mandate to cultivate symbiotic relationships that advance culture and further brand messaging.