PROTECT
PARADISE
CASE STUDY
The Department is proud to be working with the Corona brand, redefining global marketing with an eye on sustainability.
THE CHALLENGE
A brand that is all about the beach cannot ignore impact of plastics and pollution on our oceans and coastlines. This line of beachwear and accessories was designed as a beautiful expression of Corona’s commitment to a better world and protecting the world’s beaches and oceans.
Waste Plastic
to Beachwear
Working with the global brand team at ABInbev in NYC, we created Corona’s Protect Paradise line of eco sustainable merchandise. Sourcing materials and partners from all around the world, we conceived, designed, and oversaw the manufacture and global launch of a truly amazing line clothing and beach accessories.
Shot over three blazing hot days on the coast of Brazil, we brought this line of super cool beach wear to life!
From garment pattern and specs, to print design. Detailed art and tech packs ensured uniform style and quality across manufacturers and global zones.
We designed each product
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Pop-Up Retail Display
Bringing the beach to a mall or international airport is easy with the right design. Inspired by classic beach vendors, these displays popped up in Colombia and Panama.
Trim and Packaging
Every article arrives trimmed, packed, and shipped with these plastic free 100% post consumer recycled paper tags and mailers.