Brand Design and Strategy
DECKERS
CASE STUDY
DECKERS is home to some of the most iconic shoe brands in the world, HOKA, UGGS, Koolaburra, Teva and Sanuk
THE CHALLENGE
Attracting and retaining talent is an ongoing process, even if you're one of the coolest places to work on the planet! DECKERS needed an internal brand strategy that captures the essence of their values and culture, also known as the DECKERS EXPERIENCE.
Positioning Statement:
TOGETHER,
EVERY STEP
Together, Every Step is a promise kept, that every employee can show-up as their authentic self and expect to be valued and supported as a whole person, at work and beyond. Together is how DECKERS continues to deliver exceptional results, to be an amazing place to work, and to make a positive impact on the communities it touches around the world.
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Brand Architecture
The brand builds off the pillars of support offered to all employees of the company, attracting new hires and retaining their initiated personnel.